Today we’d like to introduce you to Drew Church.
Thanks for sharing your story with us Drew. So, let’s start at the beginning and we can move on from there.
I started my journey by creating a door that seemed impossible for me to open in the corporate world. I wanted to get into the athlete representation business that I learned realize is a very hard thing to do without bringing an athlete to an agency. I interviewed for a particular position at an agency here in Atlanta and the entire interview was questions like “What pro player do you know? Do you still have connections to corporate sponsors for our guys?” They didn’t care about my skills or qualities that just wanted to see if they can use me for a connection.
So I quickly learn that rather than giving my relationships to an agency I can build my own path and work with the relationships I do have on my own.
So that brought me into forming Solid Marketing Group that lead me to work with different athletes and smaller businesses elevating their brand through creative marketing strategies. Focusing on philanthropy developments and finding creative ways to give back has been my niche that I has been working for me. It’s a journey that’s continuing to grow and grow each day.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
HECK NO! It’s still not a smooth road, starting a business no matter what industry you’re in I feel is a series of ups and downs. And the beginning in most cases is a lot more downs than there is ups. Why do you think 80% of entrepreneurs starting a business fail within the first 18 months? Do you think they fail because they lose money? More than likely they fail because life got too uncomfortable and in their mind they failed. Because if you don’t see success right away in this microwave generation, you’re a failure. For those that can withstand the hardship and pain of the downs are the ones that are very successful I’ve learned, a loss ain’t a loss it’s a lesson. And I have had way more losses than wins but I continue to get up and keep going.
Alright – so let’s talk business. Tell us about Solid Marketing Group – what should we know?
Solid Marketing was founded in December 2016 focusing on elevating brands through creative marketing strategies. We focus on working with world-class athletes, small businesses, non-profits, and creatives. We specialize in event marketing and philanthropy development for athletes. What I’m most proud of is that by creating SMG it has motivated others around me to jump start there passions and has opened up doors for opportunities for others.
What sets us apart from others is that we started from the ground up and that people have seen our growth and our process. We are growing this into a lifestyle brand that will not only work with athletes and entertainment but will grow into fashion and lifestyle company.
What role has luck (good luck or bad luck) played in your life and business?
I don’t really believe in luck or bad luck I believe in God. So with God there is no such thing as luck in my eyes, that’s just a blessing and everything else happens for a reason. My perspective is that if a door closes that you thought was an opportunity it just means a bigger door will open soon enough.